Tactarian: Where Strategy Fuels Growth

Elevate Your Brand with Performance. Let’s Build Your Brand Together.

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Who we are

We are a results-driven Amazon growth agency, built for brands that want to scale with clarity, focus, and performance. With deep expertise in product development, product growth, advertising, and full-funnel execution, we help brands dominate on Amazon — from product launch to category leadership.

Our team combines strategic insight with hands-on experience, managing multiple marketplaces across the US, UK, Canada, Germany, and beyond. We don’t just manage accounts — we build long-term growth engines tailored to your brand.

Our Core Values

Clarity, Collaboration, and Continuous Growth.

At Tactarian, our foundation rests on three unwavering principles — clarity in every action, open collaboration with our partners, and a relentless pursuit of progress.

We believe that successful partnerships are built on trust. That’s why we’re fully transparent in everything we do — no surprises, just clear strategies and real results. Communication is key, and we make it a priority to keep you informed every step of the way.

And when it comes to growth, we never settle. Through constant testing, refining, and evolving, we help your brand succeed on Amazon.

From First Listing to Market Leader: Full-Service Amazon Growth Solutions

We understand that every brand is different — whether you’re launching your first product or scaling an established presence, your goals deserve tailored Amazon solutions.

Whether you’re a startup launching your first product or an established brand scaling further, we craft solutions aligned with your growth stage.

Listing That Converts

A winning listing does more than describe a product — it persuades. We craft SEO-optimized titles, compelling bullet points, and clear descriptions backed by in-depth keyword research. Each element is designed to boost visibility and conversion.

We also optimize your listing’s structure for mobile shoppers, run creative A/B tests to improve CTR and CVR, and ensure your images, videos, and backend terms work together to drive sales.

Integrated Advertising & Performance

Our data-driven advertising approach blends Sponsored Ads, DSP, and external traffic strategies to maximize visibility, boost conversions, and maintain profitability at scale. Our team continuously analyzes campaign data to optimize targeting, bids, and budgets — ensuring you’re visible where it matters and profitable at scale. 

1

Discovery & Brand Understanding

We begin with an in-depth consultation to understand your brand, goals, target audience, and current challenges. This helps us align our strategies with your vision.

2

Market & Competitor Research

We analyze market trends, top competitors, and keyword opportunities to identify the best path to positioning your product effectively on Amazon.

3

Strategic Planning

Based on insights, we develop a tailored plan for your launch, optimization, ads, or full account growth.

4

Execution & Optimization

From creating high-converting listings to setting up PPC campaigns, we handle every detail with precision.

5

Reporting

You’ll receive regular performance reports and strategy updates – with clear communication throughout.

Mastery Demands Focus: Just Amazon Growth

We do one thing – and we do it with laser focus and better than anyone else. If you want an agency that offers a full-service solution for everything that won’t move the needle forward, we’re not for you.

Amazon PPC Mastery

Scale your advertising impact

Amazon CRO Excellence

Turn your clicks into conversions

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Our Philosophy

Strategy. Execution. Results.

We believe Amazon success isn’t about doing everything — it’s about doing the right things, with precision. Our philosophy centers on building smart strategies rooted in data, executing them with laser focus, and constantly optimizing for results that actually move the needle.

We don’t chase vanity metrics — we drive real growth, measurable impact, and long-term brand momentum. Every decision, campaign, and optimization we make is aligned with one purpose: to help you win on Amazon.

At the core of everything we do is a simple formula: strategy, execution, and results. No guesswork. No bloated services. Just clear plans, focused implementation, and performance you can see on the bottom line.

Your Brand’s Approach to Dominating Amazon & Retail

Fine-tune Your Amazon Foundation to Maximize Sales & ROI

In this foundational phase, we optimize every touchpoint of your Amazon presence to ensure you’re set up for high visibility, strong conversion rates, and healthy returns on ad spend.

Key Tactics:

  • Keyword & Listing Optimization

  • Advanced Review Strategies (Positive Review Aggregation & Negative Review Negation)

  • Conversion Rate Optimization (CRO)

  • Growth-Driven Advertising (Amazon PPC & DSP)

  • Affiliate Marketing Integration

Goal:

Turn Amazon into a high-performing channel — it accounts for 48% of all product search traffic.

Prepare for Higher Amazon Rankings & Seamless Channel Integration

Once Amazon is optimized, we broaden your reach by preparing your brand for visibility on Google and beyond. This phase boosts conversions across platforms, as today’s buyers research across multiple touchpoints before purchasing.

Key Tactics:

  • Amazon Flywheel for Smart Growth

  • Real-Time, Data-Driven Decisions

  • AI Advertising Backed by Experts

  • KPI Optimization for Maximum ROI

  • Omnichannel Strategy for Scalable Growth

  • Google Ads and Website SEO for scalability

Goal:

Make your brand scalable, maximizing ROI across Amazon, Google, and your own website.

Expand into Advertising, Maximize Conversions & Scale Profitably on Amazon

With your foundation optimized and strategy in place, we focuse on amplifying sales velocity within Amazon by leveraging high-impact advertising and strategic influencer collaborations. This stage is all about building momentum and sustaining long-term growth directly within the Amazon ecosystem.

Key Tactics:

Advanced Amazon Advertising:
Sponsored Products, Brands & Display Ads
Amazon DSP Campaigns (for retargeting & awareness)
A/B Testing for Continuous Ad Optimization

Brand Awareness & Engagement:
Influencer Marketing with Amazon Attribution
Amazon Live & Video Content Integration
Promotional Campaigns & Deals

Goal:

Achieve category leadership on Amazon through a combination of data-driven advertising and brand-building strategies — all focused on maximizing visibility, trust, and conversions.

Crafted by Experts, Backed by Results

Every strategy we create is built on years of hands-on Amazon experience and a deep understanding of what drives performance. Our team blends industry insight with data-driven execution — delivering solutions that don’t just look good on paper, but actually produce measurable growth. We don’t guess — we analyze, optimize, and deliver results that matter.

Meet the Team

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Faaiz Farouqi

Co-Founder & COO

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Khurram Mughal

Co-Founder & CEO

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Sophia Nguyen

Lead Designer

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Liam Patel

Manager

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